ALOFT

These sketches depict new prototypical design elements for Aloft Hotels. Aloft’s Different By Design mindset encourages the creation of spaces that are playful, social, and innovative. By mixing furniture pieces that are colorful and eclectic, common areas such as the Game Room and the WXYZ Bar are spaces where contemporary and industrial styles collide. The design strategy of Aloft’s public spaces is one that brings communities together in environments that are inspiring and alive!